For Builders

All builders and developers are concerned with the following three categories for achieving a desired outcome:


Feasibility Study

Analysis of area as it relates to product/ Unit mix analysis

  • Consumer Analysis – Targeting who your buyer is, their wants & needs, and consumer demographics
  • Differentiation by determining your competitive advantage and strengths
  • Minimize Risk through proper product selection and positioning
  • Identifying the Best Practices and Marketing to invest in for your projects – Where to spend money to make money
  • Product Pricing to maximize sales and profitability
  • Design Analysis as it relates to pricing. Standard features as well as needed upgrades per consumer demographics
  • Neighborhood Design and Planning. Site layout, entrance, and amenities

Sales and Marketing

  • Creating a winning marketing strategy to target your niche buyer and how your product fills their needs
  • Inquiry screening to help you save time by only working with serious clients
  • Sales center set up for smooth presentations and contract acquisition
  • On-site representation, management, and training
  • Contract design, change order process, pricing request flow
  • Detailed analysis for print advertising
  • Detailed media/internet exposure
  • Detailed events for outreach to consumers and agents
  • Custom designed marketing pieces to best represent product
  • Press management and public relations
  • Financing and incentives

Follow Through and Reporting

  • Implement systems to better manage buyer/builder communications
  • Develop and manage change order process for upgrades, weekly progress reports for clients, and schedule for buyer/builder walk-throughs and meetings
  • Weekly sales reports prepared by onsite team and sales manager. These reports include weekly sales and traffic, advertising analysis, and contract status reports
  • Better information = Better Decisions

For Over 20 years, I worked primarily with the sales and marketing of new construction as an on-site expert to many of Middle Tennessee’s finest custom home builders and developers such as:

  • Legend Homes
  • Barlow Builders
  • Schumacher Homes
  • Stonegate Homes
  • Davis Construction
  • Castle Homes
  • CPS Land
  • Southern Land Company

Helping over 500 families design and build their custom homes while meeting builder’s profit and sales goals has been my privilege and focus. I am honored to be one of only 75 agents locally to have earned the Certified Luxury Home Marketing Specialist Designation and to be a member of the Million Dollar Guild.

Our paths may even have crossed in some of Middle Tennessee’s most successful residential developments including Witherspoon, Enclave at Carronbridge, Windstone, Westhaven, The Grove, Laurelbrooke, Governor’s Club, Richland Hall and Taramore.